Designers can go a lifetime never designing a Wide-Format Graphic and when they do, they realize that the design skills they’ve applied to small-format or online platforms, don’t always translate over to outdoor advertising. That is why it is so hard to hire a designer who knows how to design Wide-Format Graphics let alone specialize in it.
Outdoor advertising is a must have part of your marketing campaign. And what’s even more important is that you are using effective designs for your campaign. If they don’t catch a consumer’s eye as they drive along the highway or sitting waiting for a train, then they won’t do your company any good. If you’re taking the time to invest in billboards and other outdoor advertising for your business, go the extra mile and ensure your Design will bring in the customers and leads.